From March 13-17, 2023, Roca will present its latest bathroom collections, product innovations, and cutting-edge technologies at ISH Frankfurt (hall 3.1, stand C69), the world’s leading trade fair for HVAC and water.

For this first edition following the Covid pandemic, Roca collaborated with Spanish architecture studio Mesura to create a booth inspired by Mediterranean light and architecture. The Barcelona-based studio’s design reflects Roca's commitment to its industrial leadership and Mediterranean origins and encapsulates the company’s core values while presenting the full spectrum of new bathroom solutions. 

Mesura’s design was inspired by some of Barcelona’s iconic twentieth century architects and their way of using light, simple materials, and powerful architectural gestures. Roca’s most recent collections and innovations are displayed around a central patio, reminiscent of the typical “plaza”, where visitors can meet and interact. Shutters, another essential element of Mediterranean architecture, play an important role in the design of the stand. Arranged in such a way to allow visitors to get a glimpse of Roca's products from the outside, while creating an intimate atmosphere on the inside with the play of light.